Marketing Research NMIMS Solved Assignment December 2024

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Research
Internal Assignment Applicable for December 2024 Examination
Assignment Marks: 30
Instructions:
• All Questions carry equal marks.
• All Questions are compulsory
• All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far as possible.
• All answers to be written individually. Discussion and group work is not advisable.
• Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of reference.
• Students should write the assignment in their own words. Copying of assignments from other students is not allowed.
• Students should follow the following parameter for answering the assignment questions.
1. You are the marketing director of Alpha motors your organization wants to launch a range of EV’s. Your company wants to conduct market research to establish customer needs and expectations prepare a research plan. Mention TG, Priority markets, research hypotheses in the plan along with success benchmarks for your research. (10 Marks)

2. “Understanding TG is critical for marketing success” Prove or disprove this hypothesis by applying the 4 P’s of marketing for the company Alpha motors mentioned in question no 1. (10 Marks)
3. Your company is planning to launch a new range of soaps targeted to the Indian family. The category is cluttered with many similar products in such a scenario:
a. Define the TG and markets you shall target give justifications for your selection, why do you think target grouping is so important in market research. How will you target consumers differentiate your product with competition? (5 Marks)
b. Create a 10 question questionnaire to conduct primary research in the target consumers, which sampling techniques would you use? Justify your reasons. (5 Marks)
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