NMIMS Brand Management Solved Assignments December 2024

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Brand Management
Internal Assignment Applicable for December 2024 Examination
Assignment Marks: 30

Instructions:
 All Questions carry equal marks.
 All Questions are compulsory
 All answers to be explained in not more than 1000 words for question 1 and 2 and for question
3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far
as possible.
 All answers to be written individually. Discussion and group work is not advisable.
 Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of reference.
 Students should write the assignment in their own words. Copying of assignments from other
students is not allowed.
 Students should follow the following parameter for answering the assignment questions.

Mr. Sharma is planning to launch a new health and wellness app that will provide users with
customized workout and nutrition plans based on their individual needs and preferences. As
the brand manager, you have been tasked with developing a brand identity for the app
1. What are the various types of brand elements that you would suggest for the health and
wellness app? (10 Marks)
2. What are the criteria for selecting appropriate brand elements that will resonate with
the target audience and communicate the app’s key benefits? (10 Marks)
3. M/s Man Machine Company is a new player in the market that deals in high-quality
men’s grooming products, including shaving kits, beard oils, and aftershaves. The
company is committed to using natural ingredients in their products to ensure that their
customers are getting the best quality grooming experience. However, they are
struggling to differentiate themselves from established competitors in the market.
a. As a consultant, explain four steps to develop a strong brand for Man Machine
Company. (5 Marks)
b. Also, cover various positioning approaches for Man Machine Company and suggest
the one that fits the brand
(5 Marks)

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