NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Services Marketing
Internal Assignment Applicable for December 2024 Examination
Assignment Marks: 30
Instructions:
• All Questions carry equal marks.
• All Questions are compulsory
• All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far as possible.
• All answers to be written individually. Discussion and group work is not advisable.
• Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of reference.
• Students should write the assignment in their own words. Copying of assignments from other students is not allowed
• Students should follow the following parameter for answering the assignment questions
1. You have a retail store. There are various kinds of products that you have. It includes- consumer durables, groceries, and clothes. You have been operating in an offline mode. With increasing customers moving online, you intend to catch up to that trend. How will you build your online brand? (10 Marks)
2. You intend to start a sandwich store. What are the possible challenges that you can possibly face, while you are creating an offering – Product, Price, Place, Promotion, Physical evidence, process, and people. (10 Marks)
3. ABCD is a coaching academy for IIT students. However, with more coaching institutions growing and online options coming, prospective students are not opting for your services. You are receiving negative reviews about your company recently and customer services is poor.
a. How will you build a positive image about your brand? (5 marks)
b. How will you improve your customer service? (5 marks) ******************
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