NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Supply Chain Management
Internal Assignment Applicable for April 2024 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far as possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of reference.
Students should write the assignment in their own words. Copying of assignments from other students is not allowed
Students should follow the following parameter for answering the assignment questions.
1. “SV Foods” is a snack supply start-up, who set up business post covid. They make varieties of sweets and snack items which are delicacies from different Indian cuisine. Over last 2 years they have expanded operations to Mumbai, Pune, Bangalore, Chennai, Kolkata. They have also started getting international orders from snack dealers, event organizers etc. Locally within India, party organizers,
wedding organizers, caterers have tied up with them for bulk orders and customized orders. In addition, they have recently started online portal for retail orders as well which is picking volumes. Describe any 3 types of distribution network design they can look at to cater to this their business growth. (10 Marks)
2. “On Call” is a super market chain that operates 6 locations within the city. They do good volume of consumer-packaged goods business especially food, beverage, toiletries etc., Business growth has lead to issues like non-availability of items meet customer demand. Other times, high stocks of items which are disposed due to shelf-life. Overall, the main challenge of availability on time. Their thought is to have centralized and safety stock and some items with comparatively high shelf-life in stock. Issue with this approach would be seasonal and sudden demand changes. Recommend how you would remedy this situation through safety stock maintenance
(10 Marks)
3. “Grow More” is a gardening items store. They have gardening pots, tools, manure, seeds etc. They have higher sales during monsoon and some stable sales for certain items across other seasons as well. They also have 5 people who do consultancy and provide garden maintenance tips for customers by visiting their home garden. Being a growing organization, they have difficulties related to database maintenance, lack of support system and organization structure, no formal customer service measurement and improvement which affects customer satisfaction. Some customer complaint took very long time to resolve and it lead to bad reviews in their FB/X (Twitter) handle.
a. Apply any 3 supply chain enablers they can address to remedy this situation?
(5 Marks)
b. Their long-term view is to operate at a Lean and Agile Value Chain, specifically apply any 3 improvement points which will logically enable them to evolve to that level? (5 Marks)
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