NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Supply Chain Management
Internal Assignment Applicable for December 2024 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
Students should follow the following parameter for answering the assignment questions.
1. “Elixir Pharma” took to home delivery of medicines as a response to Covid situation.
But the model remained as a feature after Covid situation changed. With business
growth new challenges showed up like delay in delivery, wrong items getting
delivered, returns and re-deliveries, out of stock of some items, while some other
items are over stocked, moving goods between pharmacies to get inventory in
balance. Transportation and warehousing costs are on the rise which leads to
thinning of margins. How can they leverage various supply chain drivers to meet
their objective of “better service at optimum cost”? (10 Marks)
2. “Fresh” is a fresh fruit shopping chain. Their specialty is organically grown and
seasonal fruits. They now operate about 10 outlets in Pune. Fruits are obtained from
farmers within and near-by states with whom they have sourcing arrangements.
Responding to newer business models, they have deployed “Freshonline.com” with
regular sets of clients that promises home delivery within 2 hours within city limits.
Customer base in expanding at their outlets and with online model. Business increase
is also bringing with it mixed bag of challenges due to issues with increasing costs,
freshness related problems, quality issues, delaysin delivery, non-availability of right
stocks etc. Their aim is to reach lean and agile value chain over next 2 years. Prepare
a road map to enable them transition levels of supply chain improvement to be lean
and agile value chain? (10 Marks)
3. “Second Childhood” is a senior citizen township which provides all types of
amenities from housing, boarding, medical facilities, fitness needs, diet needs,
entertainment etc. It houses about 1000 families in a vast campus of about 100 acres.
They need to forecast various needs from catering needs, medicines, facility capacity,
human resources need etc.
a. Describe steps in demand forecasting in this case situation? (5Marks)
b. Describe methods of demand forecasting? (5Marks)
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